ALO, LLC Privacy Policy

Last Updated: March 2, 2026

SCOPE OF PRIVACY POLICY

This Privacy Policy describes how ALO, LLC (collectively, "ALO", "we", "our", or "us") collects, uses, and shares information about you ("you", "your", or "user") when you use our website with a homepage located at "aloyoga.com" (the “ALO Website”), any applications or digital platforms we may provide (including mobile applications), together with all products and services we may offer from time to time via our website and/or related applications, including the ALO Wellness Club platform and any related applications or materials (the “AWC Platform”), or otherwise through your interactions with us (our website, applications, products, and services, collectively, the "Services"). ALO ist ein Unternehmen mit Sitz in Beverly Hills, Kalifornien, das hochwertige Bekleidung und Activewear entwirft und vertreibt und persönliche sowie Online-Fitnessdienste anbietet. Diese Datenschutzrichtlinie beschreibt ferner Ihre und unsere gesetzlichen Rechte und Pflichten in Bezug auf Informationen, die Sie identifizieren oder dazu verwendet werden könnten, um Sie zu identifizieren, wie z. B. Ihr Name und Ihre Kontaktdaten oder Ihre Nutzerkontoinformationen, die wir im nachstehenden Text als „personenbezogene Daten“ bezeichnen. ALO takes very seriously its responsibility to protect the safety and security of your personal information that we process and is committed to respecting your privacy rights.

APPLICABILITY OF ALO'S PRIVACY POLICY

This Privacy Policy, together with our Terms, governs your access to and use of our Services. We will refer to access, use, transmission, and exchanges of information, availability or utilization of features, functions or activities, simply as "use" in the material below.

This Privacy Policy applies to personal information that we collect from or about you through the methods described below (see "Information We Collect" and "How We Use Your Information") to provide the Services. In dieser Datenschutzrichtlinie bezeichnet der Ausdruck „personenbezogene Daten“ alle Informationen, die sich auf eine identifizierte oder vernünftigerweise identifizierbare natürliche Person oder wie anderweitig nach geltendem Recht definiert, beziehen. This Privacy Policy applies regardless of the means used to access or provide the Services.

This Privacy Policy does not apply to websites that link to ALO's website or websites that may be accessed through the Services. Wir können Links zu anderen Websites vorsehen, die Informationen enthalten, von denen wir glauben, dass sie für Sie nützlich sein oder die Sie als wertvoll erachten können. Wenn Sie über einen von uns angebotenen Link auf eine solche fremde Website zugreifen, unterliegen Sie der Datenschutzrichtlinie der neuen Website. ALO ist nicht verantwortlich für die Inhalte verlinkter Websites, auf die von unserer Website verwiesen wird. If you have any questions regarding the privacy, security, or content of those sites, you should contact the appropriate contact(s) at those websites directly.

ALO, LLC is a Color Image Apparel, Inc. company.

ACCEPTANCE OF PRIVACY POLICY

By using ALO's Services, including our website, you agree that you have read and understand this Privacy Policy.

INFORMATION WE COLLECT

We, and the vendors that perform services on our behalf, may collect, receive, and develop several different categories of personal information about you depending on the nature of your interactions with the Services. For example, we collect the following categories of personal information:

Identifiers/Contact Information: We may collect your name, postal address, zip or postal code, telephone number, email address, social media handles, or other information that may be used to contact you. If you create an account, we also collect your username and password.
Purchase and Preference Information: We may collect your order and class history, such as what products, classes, or offerings you have purchased or browsed through our Services. We may also collect your product, shopping, style, and class preferences.
Payment Information: We may collect billing information, such as your account number, credit card number, expiration date, verification number, and billing address if you make a purchase.
Internet and Network Activity Information: We may collect your Internet Protocol ("IP") address when you access our Services. Wir verwenden auch Tracking-Tools wie Cookies und Pixel, um passiv Informationen darüber zu sammeln, wie Sie mit Websites und Online-Inhalten interagieren – sowohl im Zeitverlauf als auch über verschiedene Websites, Anwendungen und Geräte. Zu diesen Informationen können Gerätekennungen, der von Ihnen verwendete Browser- oder Betriebssystemtyp, Datum und Uhrzeit Ihres Zugriffs auf die Dienste, die von Ihnen besuchten Bereiche unserer Dienste und deren Dauer, die von Ihnen angezeigten und angeklickten Produkte oder Inhalte, die Website, von der Sie zu uns gelangt sind, und die Website, auf die Sie wechseln, wenn Sie uns verlassen, sowie Ihre Interaktionen mit unseren digitalen Anzeigen und Inhalten auf anderen Websites gehören. Wir können auch Technologien (die beispielsweise Tags und Pixel enthalten können) in die E-Mails und andere Kommunikationen einbetten, die wir oder unsere Dienstleister Ihnen senden, um zu verstehen, wie Sie mit diesen Nachrichten interagieren, z. B., ob und wann Sie eine Nachricht geöffnet oder auf irgendeinen Inhalt innerhalb der Nachricht geklickt haben. We may engage or otherwise allow other parties to also collect information on our Services in these ways.
Location Information: We may passively collect information about your geolocation when you access our Services. We also collect information about your coarse location using your IP address.
Demographic Information: We may collect demographic information, such as your age, date of birth, or gender.
Employment-related Information: If you apply for a job, we may collect information about your work experience and previous employment, your education history, your resume, the URL to your personal or professional websites, your workplace skill sets and certifications, whether you need a visa to work in the United States, and salary expectations. Additional information about our privacy practices can be found in our Workforce Member Privacy Policy available here.
Visual/Audio Information: For example, we may record audio during customer service calls. We may also collect audio or visual information you post to our sites, like photos or videos.
Sensitive Information: We may collect information that may be considered sensitive personal information under certain state or local laws. Beispielsweise können wir Informationen über Ihre Gesundheit, Ihr Wohlbefinden und/oder Ihre körperlichen Aktivitäten erfassen. Wir können auch den Benutzernamen und das Passwort für jedes Konto erfassen, das Sie bei uns erstellen. Where required under applicable data protection laws, such information will be processed subject to the prior obtaining of any necessary regulatory approvals or authorizations.
Information You Submit or Post: We may collect information you post to our sites, including without limitation information about your fitness goals, fitness history, workout preferences, and associated photos or videos. We may also collect feedback and any other information you provide when you contact us or sign up for our services.
Inferences: Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

SOURCES OF PERSONAL INFORMATION

We and the vendors that perform services on our behalf may collect the above categories of personal information from various sources depending on the nature of your interactions with the Services. For example, we collect personal information from the following categories of sources:

Directly from You: We collect information directly from you. For example, we collect information when you use our Services, shop in our stores, attend our classes, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway sweepstakes, contest, promotion or survey, communicate with us via third-party social media sites such as Facebook or Instagram, reserve an ALO class, request customer support, apply for a job or otherwise communicate with us.
From Your Devices: We use technical tracking tools that work behind the scenes, like browser cookies and pixels, to automatically collect information from and about you and your devices. Wir erfassen diese Informationen, wenn Sie mit unseren Websites, unseren Anzeigen und unseren E-Mails interagieren, die wir oder unsere Anbieter an Sie senden. We collect this information about users over time and across devices.
From Third-party Service Providers: We may collect information about you from service providers we hire to work on our behalf, such as vendors that maintain our website, process payments, and send promotional emails on our behalf.
From Other Third Parties, Including Our Marketing and Business Partners, Local Affiliates and Social Media Platforms: We may collect or receive personal information from our business and marketing partners, local affiliates, and social media platforms that give us information about you that they have collected either directly or indirectly from you. Wir können auch Informationen von einem Jobnetzwerk oder sozialen Netzwerk erhalten, sobald Sie Ihre Informationen von diesen Plattformen importieren, wenn Sie sich für eine Stelle bei uns bewerben. Wir können auch personenbezogene Daten über Sie von Ihren Freund:innen oder Kontakten erhalten, wenn beispielsweise jemand eine Geschenkkarte kauft und uns bittet, diese elektronisch bereitzustellen, einen ALO Yogakurs bucht oder Produkte bzw. Kursinformationen kauft und sie Ihnen zusenden lässt. If you provide us with the personal information of another individual, you must have the consent of that individual to do so.
We Combine Information about You: We combine personal information collected offline, such as information collected about you when you participate in our community events or visit our retail stores and yoga studios, with information collected online. Wir kombinieren personenbezogene Daten, die wir auf den Websites unserer Tochtergesellschaften erfasst haben. Wir kombinieren außerdem personenbezogene Daten, die über verschiedene Geräte hinweg erhoben wurden – etwa über Computer und mobile Endgeräte – sowie personenbezogene Daten, die von Drittanbietern über nicht verbundene Websites und Plattformen erfasst wurden, einschließlich unserer Marketing- und Geschäftspartner sowie Social-Media-Plattformen. Diese Maßnahmen ermöglichen es uns, Ihre Kundenpräferenzen ganzheitlich zu verstehen. We also combine your information with other consumers’ information to understand preferences and trends within your peer group over time.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to provide products and services and to support our business functions. For example, we may use this information for the following business and commercial purposes:

Provide, Improve, and Develop the ALO Website and AWC Platform.

Provide the Services to you, including certain personalized services
Providing your membership benefits, including by providing the classes you request
Process and fulfill your order, including by, in some instances, shipping products to you, or others you designate, providing your membership, and sending emails to you, or others you designate, to confirm your order status and shipment and to process merchandise returns
Provide customer service
Operate, protect, improve, and optimize the Services and the user experience, such as by performing analytics and conducting research
Communicate with you and send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, support messages, updates, security alerts, and account notifications
Communicate with other persons using contact information you provide, such as when you designate another person as the recipient of a gift purchase
Make your experience easier, more personalized, more enjoyable and more efficient
Address problems with and improve our products, brands, services and technologies, as well as to develop new products and services
Allow you to use our in-store and online technologies
Provide consistent, personalized services, including to personalize our advertising, marketing communications, shopping experiences and promotional offers
Organize local community events, promotions and in-store experiences
Facilitate your ability to share information to social media
Administer and fulfill our contests and other promotions
Help us learn more about your shopping preferences or product preferences
To carry out, from time to time, surveys indicating your preferences
Fulfill a contract we have with you
Operate, protect, improve, and optimize the Services, and personalize and customize your experience (such as automatically entering your saved shipping information). We may also personalize the Services using your search and booking history, your profile information and preferences, and other content you submit to the Services.

We process this information given our legitimate interest in improving the Services and our users' experience with it, and where it is necessary for the adequate performance of the contract with you or where permitted under applicable law.

Protect the Integrity of our Services

Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
Conduct security investigations and risk assessments
Verify or authenticate information
As we determine, in our sole discretion, to be required or appropriate to protect the rights, property, safety and security of ALO and our employees, customers and others
As we determine, in our sole discretion, to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal processes, investigations, regulatory or governmental enquiries or for other legal or regulatory purposes
Comply with our legal obligations
Resolve any disputes with any of our users or shoppers and enforce our agreements with third parties
Enforce our Terms or other policies

We use your personal information in connection with automated decision making via our third-party service provider Shopify to protect our business from fraud during the checkout process. Shopify uses customers' personal information to block certain transactions that appear to be fraudulent through automated decision-making (you can review Shopify's Privacy Policy here).

We process this information given our legitimate interest in protecting the Services, to measure the adequate performance of our contract with you, and to comply with applicable laws.

Provide, Personalize, Measure, and Improve Our Advertising and Marketing.

Send you promotional messages we believe may be of interest to you, marketing, advertising, and other information that we believe may be of interest to you based on your preferences (including information about ALO or partner campaigns and services) and social media advertising through social media platforms, such as Facebook or Google.
Personalize, measure, and improve our advertising.
Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by ALO or its third-party partners.
Conduct profiling on your characteristics and preferences (based on the information you provide to us, your interactions with the Services, information obtained from third parties, and your search and booking history) to send you promotional messages, marketing, advertising and other information that we think may be of interest to you.

We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.

Other Purposes.

With your consent
When it is necessary to protect your vital interests or that of another person
When it is necessary for the performance of a task carried out in the public interest
When it is in our legitimate interests. Berechtigte Interessen sind unsere geschäftlichen oder kommerziellen Gründe für die Verwendung Ihrer Daten, wie z. B. (i) Bewahrung unserer Aufzeichnungen auf dem neuesten Stand, (ii) Ausführung der Dienstleistungen für Sie, (iii) Pflege oder Verwaltung der Dienstleistungen, (iv) Durchführung von Geschäftsanalysen oder für andere interne Zwecke zur Verbesserung der Qualität unserer Geschäftstätigkeit und der von uns angebotenen Dienstleistungen, (v) Verhinderung von Betrug und Finanzkriminalität zum Schutz der Öffentlichkeit, (vi) Kommunikation mit Ihnen in Bezug auf Programme oder Dienstleistungen, die mit unseren Verpflichtungen zur Ausführung der betreffenden Dienstleistungen oder anderen Pflichten im Einklang stehen, und (vii) Teilnahme an Rechtsstreitigkeiten, Untersuchungen, regulatorischen oder behördlichen Nachforschungen oder für andere rechtliche oder regulatorische Zwecke, bei denen unsere Kunden, die unsere Dienstleistungen nutzen oder genutzt haben, oder andere externe Dienstleister involviert sind. We will not unfairly place our legitimate interests above what is best for you.

HOW WE SHARE YOUR PERSONAL INFORMATION

We share your personal information with the following categories of third parties:

Brands. We may share personal information with our Color Image Apparel, Inc. family of brands (including ALO, ALO Wellness Club and Bella+Canvas).
Third-Party Service Providers. We share your information with third-party service providers who we work with or who manage our customer information and perform services on our behalf, such as hosting our e-commerce platform, fulfilling promotions, processing online payments, providing and maintaining website features, sending communications and products to our customers, and conducting surveys. Unsere externen Dienstleister sind nur befugt, Ihre Informationen zu erfassen, zu verwenden und weiterzugeben, soweit dies erforderlich ist, um es ihnen zu ermöglichen, die Dienstleistungen auszuführen, für die wir sie beauftragt haben. Additionally, we use various shipping providers, including UPS, DHL, FedEx, and others. When your orders are shipped using these providers, we share your information with them and they may use your information consistent with their own terms and conditions (available here: UPS Terms and Conditions, FedEx Terms of Use, DHL Terms of Use) and privacy policies (available here: UPS Privacy Notice, FedEx Global Privacy Notice, DHL Privacy Notice).
Third Parties. We may share your personal information when we partner with another company to offer or provide products, services, contests, or promotions to our customers.
Social Sharing. We may share your personal information in connection with your social sharing activity, such as if you log into your customer account from your social media account. By connecting your customer account and your social media account, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site's privacy policy.
Legal Requirements. We may share your personal information if necessary or appropriate to comply with laws or regulations or in response to a valid subpoena, court order, legal processes, or government request, or to protect the operations, privacy, safety, property or rights of ALO, LLC and its affiliates or others, or if we determine, in our sole discretion, it is necessary to share such information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law or to protect the public
Business Transfer. In the event of a sale or merger of Color Image Apparel, Inc., ALO, LLC, or any of our affiliated businesses, our customers' personal information and other information we have collected as described in this policy may be among the transferred business assets.
Other Disclosures. We may share your personal information with our legal, regulatory, audit, and other professional advisors. Diese Unternehmen können Ihre personenbezogenen Daten verwenden, um uns bei unserer Geschäftstätigkeit im Einklang mit unseren legitimen Geschäftsinteressen zu unterstützen. We also may share personal information about you as described at the point of collection, as described elsewhere in this Privacy Policy, or otherwise where permitted or required by law or where ALO has a legitimate interest in doing so.

These third parties do not have any independent right to share your personal information. We will exercise reasonable measures to have the third parties to whom we disclose your personal information comply with applicable data protection laws.

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We will store your personal information for as long as is necessary to achieve the purposes for which it was collected, whether that is to provide services to you, for our own legitimate interests (described above), or to comply with our legal obligations. Wir behalten uns das Recht vor, sie im nach geltendem Recht größtmöglichen Umfang aufzubewahren. We may delete personal information in our discretion, so you should retain your own records, and not rely upon our storage of any personal information, content, or other data.

We will review the information we hold, and when there no longer is a legal or business need for us to hold it, we will either delete it securely or in some cases irreversibly anonymize it. When we delete any information, it will be deleted from our active databases but may remain in our archives.

COOKIES

Our Services, online advertisements, and emails use first and third-party "cookies", pixel tags, and other technologies to automatically collect information about you, such as browser type, pages viewed, links clicked, and other actions you take in connection with our Services, online advertisements, and emails. Cookies sind Daten, die von einem Webserver an Ihren Internetbrowser gesendet und direkt auf Ihrer Computerfestplatte gespeichert werden. Cookies und ähnliche Technologien in Webbrowsern ermöglichen es uns, Daten zu erfassen und zu speichern, während Sie auf unserer Website navigieren. We use this information for various purposes, including to facilitate web page navigation, display information more effectively, personalize your online experience, to understand how our websites are used by users, market our products and services, measure the success of our marketing campaigns, and for security purposes.

Most web browsers are set up to accept cookies. Sie können Ihre Browsereinstellungen so anpassen, dass alle Cookies abgelehnt oder Sie informiert werden, wenn ein Cookie auf Ihrer Festplatte platziert wird. Bestimmte Funktionen der Dienstleistungen funktionieren jedoch möglicherweise nicht ordnungsgemäß, weshalb Sie bei jeder Nutzung unserer Website bestimmte Informationen gegebenenfalls erneut eingeben müssen. Um beispielsweise unsere Warenkorbfunktion nutzen zu können, müssen Sie Cookies aktiviert haben. For more information about cookies and how to disable them, please see our Cookie Policy.

Where we use Google Analytics, we have set up the service to anonymize your IP address as soon as data is received by the Analytics Collection Network, before any storage or processing takes place. To opt out of being tracked by Google Analytics across all websites please visit https://tools.google.com/dlpage/gaoptout.

TEXT MESSAGE/SMS CONSENT AND OPTOUT

We may send you text messages via an automated dialing system ("Text Messages") in a few instances.

When placing certain orders, you must provide your phone number and may receive text message alerts containing shipping information sent via our third-party shippers, including DHL Express, Door Dash, Uber Eats and other shipping providers that may be added from time to time (collectively, our "Carriers") using automated dialing systems ("Text Messages"). Sie bestätigen, dass Sie sich durch die Angabe Ihrer Mobiltelefonnummer ausdrücklich damit einverstanden erklären, automatisierte Textnachrichten des zutreffenden Versandunternehmens an die angegebene Mobiltelefonnummer zu erhalten. Nachrichten- und Datentarife finden Anwendung, außerdem sollten Sie sich nach den Tarifen Ihres Mobilfunkanbieters erkundigen. Sie können sich vom Erhalt weiterer SMS-Marketingmitteilungen abmelden, indem Sie den Abmeldeanweisungen folgen, die an die SMS-Nummer gesendet werden, die vom Versandunternehmen für die Kontaktaufnahme mit Ihnen verwendet wird. Please refer to the privacy policies found on the Carriers’ respective websites for how each Carrier manages its information found, including DHL's privacy policy, found here, Door Dash's privacy policy, found here, and Uber Eats’ privacy policy, found here.
If you choose to sign up for our marketing Text Messages, we may send you periodic Text Messages about products we think you may be interested in or promotional offers available to you. Ihre Einwilligung ist freiwillig und nicht erforderlich, um einen Kauf abzuschließen. Um den Erhalt von Textnachrichten zu deaktivieren, folgen Sie den Abmeldeanweisungen, die an die SMS-Nummer gesendet werden, die für die Kontaktaufnahme mit Ihnen benutzt wird. Nachrichten- und Datentarife finden Anwendung, außerdem sollten Sie sich nach den Tarifen Ihres Mobilfunkanbieters erkundigen. Wir können Ihre Mobiltelefonnummer mit anderen Dienstleistern teilen, die wir zu unserer Unterstützung bei den oben genannten Aktivitäten beauftragt haben, geben Ihre Mobiltelefonnummer jedoch nicht ohne Ihre Zustimmung an Drittanbieter für deren eigene Zwecke weiter. Sie erkennen an, dass Textnachrichten über externe Mobilfunkanbieter verbreitet werden und wir daher bestimmte Umstände im Zusammenhang mit der Zustellung von Nachrichten nicht kontrollieren können. Sie erkennen an, dass es je nach Mobilfunkanbieter des Empfängers gegebenenfalls nicht möglich ist, die Textnachricht erfolgreich an den Empfänger zu übermitteln; außerdem sind Inhalte nicht bei allen Anbietern zugänglich. Wir behaupten oder garantieren nicht die Verfügbarkeit oder Qualität dieses Dienstes und übernehmen auch keine Haftung für Übermittlungsverzögerungen oder Nachrichtenausfälle. ALO expressly disclaims any liability related to third-party carriers or service providers.

HOW WE PROTECT YOUR PERSONAL INFORMATION

Unfortunately, the transmission of information via the Internet or e-mail is not completely secure. Auch wenn wir unser Bestes tun, um personenbezogene Daten, die Sie uns übermitteln, zu schützen, können wir die Sicherheit Ihrer an unsere Website übermittelten Daten nicht garantieren; jede Übermittlung erfolgt auf Ihr eigenes Risiko. To prevent unauthorized access, maintain data accuracy, and facilitate the correct use of personal information obtained through our website, we have put in place appropriate physical, technical, and operational measures to safeguard and secure the personal information we collect online against unauthorized access, unlawful use, accidental loss, corruption, or destruction.

Electronic Notice in the event of a Security Breach: If we or a Recipient is required to provide notice of unauthorized access to or other invasion of certain security systems, we (or they) may do so when required (or voluntarily) by posting notice on our website or sending notice to any email address we have for you, in our (or their) good faith discretion.

CHILDREN

We do not knowingly contact or collect information from persons under the age of 16. Die Dienstleistungen sind nicht für die Nutzung durch Personen unter 16 Jahren bestimmt. If you are a parent or a legal guardian and think your child under 16 has provided us with personal information, you can email us at legal@aloyoga.com.

LOCATION OF YOUR PERSONAL INFORMATION / YOUR PARTICULAR CONSENT

ALO is located in the United States ("U.S.") and is subject to the applicable laws of the United States. We will store and process personal information we receive about you, as described in this Privacy Policy, in the U.S.

We are involved in business activities in a variety of countries. So wird unser E-Commerce-Store etwa von Shopify Inc., einem kanadischen Unternehmen, gehostet. Shopify stellt uns die Online-E-Commerce-Plattform zur Verfügung, mit der wir unsere Produkte an Sie verkaufen können. Ihre Daten werden über Shopifys Datenspeicher, Datenbanken und die allgemeine Shopify-Anwendung gespeichert. Accordingly, Shopify may transmit your personal information outside of the country, state, or province in which you are located.

You agree that ALO and those with whom we share your personal information ("Recipients") may disclose, transfer, process, and store your personal information outside of your country of origin to our affiliates, sponsors and partners, and any other third-party service providers for the purposes described in this Privacy Policy.

Some of the recipients of personal information as specified above may be located in countries that do not provide a level of data protection equivalent to that set forth by the European Union and some other jurisdictions. Wenn Sie personenbezogene Daten übermitteln oder sich entscheiden, auf die von ALO angebotenen Dienste, wie etwa unsere Website, zuzugreifen oder sie zu nutzen, stimmen Sie damit einer solchen Weitergabe, Übermittlung, Verarbeitung und Speicherung von Informationen im Einklang mit dieser Datenschutzrichtlinie und unter Befolgung solcher maßgeblichen Gesetze zu, was den Zugriff durch Strafverfolgungsbehörden und andere staatliche Stellen einschließlich Gerichten einschließen kann. If we do transfer personal information outside the U.S., we will make sure that it is protected in the same way as if it were being used in the U.S. We will use one of the following legally recognized safeguards to protect your information:

Transfer the data to a non-EEA country that has privacy laws at least as protective as those within the EEA, or
Put in place a contract with the recipient of the data, which means the recipient must protect the data to the same standards as required within the EEA, or
Transfer it to organizations that are certified under the Data Privacy Framework; The Data Privacy Framework sets out the standards for personal information to be sent between the United States and European countries.

YOUR OPT-OUT CHOICES

We also work with third parties such as Google and Meta to manage our advertising on other websites. Unsere externen Werbepartner können Cookies oder ähnliche Technologien auf unserer Website und anderen Websites verwenden, um Ihnen Werbung auf der Grundlage Ihrer Browsing-Aktivitäten und Interessen anzuzeigen oder Ads zu platzieren, die auf unsere Website verweisen. Weitere Angaben dazu, wie gezielte Anzeigenwerbung funktioniert, finden Sie auf der Informationsseite von Network Advertising Initiative. You can opt out of some, but not all, online behavioral based advertising by clicking here or by using your browser settings to block cookies or notify you when a cookie is set.

If you do not want ALO to send you email or postal mail regarding ALO or its Services, you can choose not to provide your personal information to ALO, even though it might be necessary to make a purchase or to take advantage of certain features on our Services. Sie können die Informationen, die Sie als Teil Ihres Online-Kontos liefern, außerdem verwalten, aktualisieren und korrigieren, indem Sie sich bei Ihrem Nutzerkonto anmelden und auf den Hyperlink „Einstellungen“ klicken. Wenn Sie entscheiden, uns bestimmte personenbezogene Daten nicht zu überlassen, können Sie nach wie vor viele Bereiche unserer Website nutzen. However, you will not be able to access website areas that require account registration.

If you have previously opted-in to receiving marketing emails from us, you can update your preferences to tell us specifically what you are interested in hearing about by clicking on the preferences link included in the marketing e-mails. You can update your preferences at any time.

If you would prefer not to receive marketing emails sent by ALO, simply click on the "unsubscribe" link included at the bottom of any of those emails. If you opt out of receiving marketing emails, we may still send you other types of messages, such as purchase receipts, information about shipments, or emails about your user account.

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION
UK, EU, Canada, UAE, ADGM, Qatar, and Kuwait Privacy Rights

If you are a resident in the United Kingdom, the European Union, Canada, the United Arab Emirates, the Abu Dhabi Global Market, Qatar, or Kuwait, you have a number of rights in relation to your personal information. Einige dieser Rechte gelten allgemein, während andere nur unter bestimmten Umständen oder in bestimmten Rechtsordnungen gelten. Further information and advice about your rights can be obtained by contacting us using the contact information provided below, or from the data protection regulator in your country.

Right to access. Sie können Zugriff auf Ihre personenbezogenen Informationen beantragen (allgemein bekannt als „Zugriffsanfrage von betroffenen Personen“). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Right to rectification. This allows you to have your information corrected if it is inaccurate or incomplete.
Right to be informed. Sie haben das Recht, klare, transparente und leicht verständliche Informationen darüber zu erhalten, wie wir Ihre Daten und Rechte nutzen. This is why we’re providing you with the information in this Privacy Policy.

Right to erasure. Dies wird auch als „Recht auf Vergessenwerden“ bezeichnet und ermöglicht es Ihnen, je nach Rechtsordnung, die Löschung oder Entfernung Ihrer Daten zu beantragen, wenn es keinen zwingenden Grund für uns gibt, diese weiterhin zu verwenden. We may not always be able to comply with your request for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Right to restrict processing. Je nach Rechtsordnung haben Sie das Recht, Ihre Daten zu blockieren oder die weitere Verwendung zu unterdrücken. When processing is restricted, we can still store your information, but may not use it further.
Right to data portability. Depending on your jurisdiction, you may have rights to obtain, port and reuse your personal information for your own purposes across different services.
Right to object. Depending on your jurisdiction, you can object to certain types of processing, including processing for direct marketing or where we are relying on our legitimate interests for processing.
Right to complain. Sie haben das Recht, jederzeit bei Ihrer örtlichen Datenschutzaufsichtsbehörde eine Beschwerde einzureichen. We would, however, appreciate the chance to respond to your concerns before you approach them so please consider contacting us in the first instance.
Right to withdraw consent. Wenn Sie Ihre Einwilligung zu etwas gegeben haben, das wir mit Ihren personenbezogenen Daten tun, haben Sie das Recht, Ihre Einwilligung jederzeit zu widerrufen (obwohl dies nicht bedeutet, dass alles, was wir mit Ihrer Einwilligung bis zu diesem Zeitpunkt mit Ihren personenbezogenen Daten getan haben, rechtswidrig ist). This includes your right to withdraw consent to us using your personal information for marketing and advertising purposes.
Right to be notified of inaccurate disclosure. Depending on your jurisdiction, you may have the right to be notified where your personal data has been disclosed to third parties and is subsequently found to be inaccurate, to have such inaccuracies corrected, and to receive evidence of the correction.
Right not to be subject to automated decision-making. Je nach Gerichtsbarkeit haben Sie möglicherweise das Recht, einer Entscheidung nicht unterworfen zu werden, die ausschließlich auf einer automatisierten Verarbeitung – einschließlich Profiling – beruht und die für Sie rechtliche Folgen hat oder Sie in ähnlicher Weise erheblich beeinträchtigt. Dies umfasst automatisierte Entscheidungen, die sich auf Ihre Rechte, Pflichten oder Interessen auswirken können. This right does not apply where such processing is necessary for entering into, or performing, a contract with you, authorized by applicable law, or based on your explicit consent.

If you want to exercise any of your rights, please contact our Chief Information Security Officer at legal@aloyoga.com or write to us at ALO, LLC, ATTN: Legal, 9830 Wilshire Blvd, Beverly Hills, CA 90212.

When you contact us, we will respond as soon as possible and where possible within one month. Wenn Ihr Antrag komplizierter Art ist, kann es länger dauern, bis wir Ihnen antworten, wobei wir in jedem Fall innerhalb von drei Monaten nach Erhalt Ihres Antrags antworten werden. Zwar fallen bei den meisten Anträgen keine Gebühren an, wenn Sie uns jedoch beispielsweise auffordern, eine erhebliche Menge an Daten verfügbar zu machen, können wir von Ihnen verlangen, eine angemessene Verwaltungsgebühr zu zahlen. To protect your privacy and security, we also may ask you to verify your identity before we provide any information to you.

SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at legal@aloyoga.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Bitte beachten Sie, dass wir Ihre personenbezogenen Daten derzeit nicht verkaufen, da Verkäufe im Nevada Revised Statutes Chapter 603A definiert sind. If you have any questions, please contact us as set forth below.

YOUR CALIFORNIA PRIVACY RIGHTS

The following section pertains to the rights of individuals residing in California.

California "Shine the Light": You have the right to ask us one time each year if we have disclosed personal information with third parties for direct marking purposes. Wenn Sie eine solche Anfrage stellen möchten, kontaktieren Sie uns bitte über die in Abschnitt „Kontakt“ genannten Kontaktmöglichkeiten und geben Sie in Ihrem Schreiben oder Ihrer Nachricht an, dass es sich um eine „Shine the Light“-Anfrage handelt. However, note that at this time, we do not disclose personal information to third parties for direct marketing purposes.

Rights under the CCPA:

California residents have the right to make the following requests with respect to their personal information subject to the limitations and exceptions set forth in applicable law:

Access

You can request that we disclose to you the following: (i) the categories of personal information that we have collected about you; (ii) the categories of sources from which we have collected personal information about you; (iii) the business or commercial purpose for collecting, sharing, or selling your personal information; (iv) the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was disclosed; (v) the categories of personal information that we have disclosed about you for our business purposes and the categories of vendors to whom the personal information was disclosed; and (vi) the specific pieces of personal information that we have collected about you. The categories of personal information we collect are generally described in this Privacy Policy but differ for individual consumers depending on the Services used by such consumers.

Deletion

You can request that we delete the personal information that we collected from you, subject to certain exceptions.

Correction

You can request that we correct inaccurate personal information that we maintain about you, subject to certain exceptions.

Limit the Use/Disclosure of Sensitive Personal Information

You can request that we limit the use or disclosure of your sensitive personal information to those purposes set forth in applicable California law, subject to certain exceptions. We use and disclose sensitive personal information only for the purposes for which it was collected, and we do not use it to infer characteristics about you.

Do Not Sell or Share My Personal Information.

You can request that we not sell or share your personal information to a third party by contacting us using the information in the Contact Us section. Sie können außerdem auf den Link „Cookie-Einstellungen“ unten auf der Website klicken, um Ihre Cookie-Einstellungen zu verwalten und zu verlangen, dass wir Ihre personenbezogenen Daten nicht verkaufen oder weitergeben. Im Sinne dieses Abschnitts bedeutet „Verkaufen“ den Verkauf, die Vermietung, Freigabe, Offenlegung, Verbreitung, Verfügbarkeit, Übertragung oder andere mündliche, schriftliche oder elektronische Kommunikation Ihrer personenbezogenen Daten an eine externe Partei zu finanziellen oder anderen wertvollen Gegenleistungen, vorbehaltlich bestimmter Ausnahmen nach geltendem Recht. Für die Zwecke dieses Abschnitts bedeutet „Weitergeben“ die Übermittlung, Bereitstellung oder anderweitige Weitergabe Ihrer personenbezogenen Daten an eine andere Partei zum Zwecke der Versendung von Werbung an Sie basierend auf Ihren personenbezogenen Daten, die wir aus Ihren Aktivitäten auf Websites mit verschiedenen Marken erhalten haben. Bitte beachten Sie, dass, wenn Sie sich von Cookie-basierter Nachverfolgung für unsere verhaltensbezogenen Werbezwecke abmelden möchten, Sie Ihre Cookie-Einstellungen separat festlegen müssen, indem Sie auf unserem Cookie-Banner auf „ABLEHNEN“ (oder eine ähnliche Formulierung) klicken, der sich möglicherweise in der Fußzeile unserer Website befindet, oder indem Sie ein von uns erkanntes Opt-out-Präferenzsignal, wie z. B. ein Global Privacy Control Signal, an den Browser oder Browsererweiterungen senden, die ein solches Signal unterstützen. Sie können auch www.aboutads.info/choices und https://optout.privacyrights.info besuchen, um bestimmte Nutzungen von Cookies zu Werbezwecken abzulehnen. Ihre Auswahl bezieht sich auf das Gerät, die Website und den Browser, das/die/den Sie verwenden. Ihre Auswahl wird zudem gelöscht, sobald Sie Ihre Cookies oder Ihren Browserverlauf löschen. We do not knowingly sell or share the personal information of minors under 16 years of age.

We will not discriminate against you because you exercised any of these rights.

Submitting Requests: If you are a California consumer and would like to make any requests under the CCPA, please contact us using the information in the Contact Us section.

Verifying Requests: We will take reasonable steps to verify your identity prior to responding to certain requests of yours. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

You may designate an authorized agent to make a request on your behalf. Bitte stellen Sie beim Absenden der Anfrage sicher, dass sich der autorisierte Vertreter als solcher identifizieren kann. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.

Certain data protection laws limit the ability to make a request to know to twice within a 12-month period, and allow us to charge a reasonable fee for responding to numerous requests from the same user. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Notice of Financial Incentive: From time to time, we may collect personal information, such as email addresses and date of birth in connection with a promotion, offer or discount. Unsere Angebote und Anreize spiegeln im Allgemeinen den Wert der Beziehungen wider, die wir mit den Personen haben, die an diesen Programmen teilnehmen, und der Wert Ihrer personenbezogenen Informationen steht in einem angemessenen Verhältnis zum Wert des Angebots oder Rabatts, der Ihnen angeboten wird. Falls Sie sich entscheiden, das Prämienprogramm zu nutzen, haben Sie immer das Recht, von der Teilnahme zurückzutreten, und wir werden Ihnen Anweisungen geben, wie Sie dies tun können. Participation in these programs is voluntary, and you may withdraw at any time by contacting us using the information in the Contact Us section or by following any specific instructions in applicable financial incentive program terms and conditions.

California Do Not Track Disclosure: Do Not Track is a privacy preference that users can set in their web browsers. Wenn ein Nutzer das Do-Not-Track-Signal aktiviert, sendet der Browser eine Nachricht an Websites, mit der diese aufgefordert werden, den Nutzer nicht zu verfolgen. Informationen zu Do Not Track finden Sie unter www.allaboutdnt.org. Derzeit reagieren wir nicht auf Do-Not-Track-Browsereinstellungen oder -Signale. For information about Do Not Track, please visit: www.allaboutdnt.org.

YOUR COLORADO, CONNECTICUT, DELAWARE, IOWA, MONTANA, NEBRASKA, NEW HAMPSHIRE, NEW JERSEY, OREGON, TEXAS, UTAH, AND VIRGINIA PRIVACY RIGHTS

The following section pertains to the rights of individuals residing in Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia in accordance with applicable law and subject to the exceptions set forth in such applicable laws:

Access

You can request to confirm whether we process your personal information. Vorbehaltlich bestimmter Ausnahmen können Sie auch eine Kopie Ihrer personenbezogenen Daten anfordern. Oregon residents may request a list of specific third parties to whom we have disclosed personal information.

Deletion

You can request that we delete personal information we have from or about you, subject to certain exceptions.

Correction

You can request that we correct inaccurate personal information we maintain about you, subject to certain exceptions.

Opt Out of Sale

We may “sell” personal information about Colorado and Connecticut residents as the term is defined under applicable state laws. You can request to opt out of the sale of your personal information to a third party.

Opt Out of Targeted Advertising

We may use personal information obtained (or in some instances inferred) from your activities across unaffiliated sites to send more relevant advertising to you. You can request that we stop using your personal information for such targeted advertising.

Submitting Requests: A Colorado, Connecticut, Delaware, Iowa, Montana, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia resident can exercise these rights online by contacting us using the information in the Contact Us section.

Note that for purposes of these rights under this section, personal information does not include information about job applicants, employees or any other of our personnel or information about employees and other representatives of third-party entities we may interact with.

Sale: We may “sell” (as such term is defined in the applicable state law) and process for targeted advertising purposes the following categories of personal information, including for cross-context behavioral advertising: identifiers and contact information; personal records; personal characteristics or traits; commercial information; internet and other electronic network usage information; geolocation information; audiovisual and similar information; and inferences. Wir können diese Kategorien personenbezogener Daten an die im Abschnitt „Wie wir Ihre personenbezogenen Daten weitergeben“ dieser Datenschutzrichtlinie beschriebenen Kategorien externer Dienstleister verkaufen oder an diese weitergeben. Bitte beachten Sie: Wenn Sie sich von Verkäufen oder unserer gezielten Werbung durch bestimmte Cookie-basierte Nachverfolgung für Werbezwecke abmelden möchten, müssen Sie Ihre Cookie-Einstellungen separat festlegen, indem Sie auf den Link „Cookie-Einstellungen“ klicken, der sich möglicherweise in der Fußzeile unserer Website befindet, oder indem Sie ein von uns erkanntes Opt-out-Präferenzsignal, wie z. B. ein Global Privacy Control-Signal, an den Browser oder Browsererweiterungen senden, die ein solches Signal unterstützen. Bitte beachten Sie, dass Ihre Einstellungen für diejenige Website gelten, auf der Sie sich beim Festlegen Ihrer Einstellungen befinden. You can also visit http://www.aboutads.info/choices/ and https://optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes. Ihre Cookie-bezogene Auswahl bezieht sich auf das Gerät, die Website und den Browser, das/die/den Sie verwenden. Your selections are deleted whenever you clear your cookies or browser’s cache.

Verifying Requests: We will take reasonable steps to verify your identity prior to responding to your requests. Die Überprüfungsschritte variieren je nach Vertraulichkeit der personenbezogenen Daten und der Frage, ob Sie ein Konto bei uns haben. Bestimmte Anfragen können wir auch ablehnen, werden jedoch erklären, warum Ihre Anfrage abgelehnt wurde und wie Sie gegen unsere Entscheidung nach geltendem Recht vorgehen können. Wenn Sie nach Erhalt unserer Erklärung gegen unsere Entscheidung Widerspruch einlegen möchten, können Sie dies tun, wie in unserer Mitteilung an Sie näher erläutert. For questions, you may also contact us by calling or emailing us at the contact information above.

If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, or Texas you may designate an agent to submit an opt-out of sale and opt-out of targeted advertising request on your behalf. Ein Nachweis zur Überprüfung Ihrer Identität und der Befugnis des autorisierten Vertreters, Anfragen in Ihrem Namen einzureichen, ist erforderlich, andernfalls können wir die Anfrage ablehnen. We use commercially reasonable efforts to authenticate your identity and the authorized agent’s authority through the written documentation provided in connection with the opt-out request in accordance with this Privacy Policy.

We may deny certain requests or fulfil a request only in part based on our legal rights and obligations. Wir werden jedoch erklären, warum Ihre Anfrage abgelehnt wurde und wie Sie gegen unsere Entscheidung nach geltendem Recht vorgehen können. If you are a resident of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, or Virginia and are not satisfied with the outcome of your request, you may submit an appeal by sending an email to legal@aloyoga.com with your state of residence and “Appeal” in the subject line. For questions, you may also contact us using the contact information in the Contact Us section.

From time to time, we or our vendors on our behalf may collect personal information in connection with a promotion, offer, program, discount or other benefits. We or our vendors may disclose such personal information to the categories of third parties described in the section of this Privacy Policy entitled “How We Share Your Personal Information.”

SUPPLEMENTAL NOTICE FOR UAE AND ADGM RESIDENTS

Applicability.

This UAE and ADGM Privacy Supplement applies to individuals located in the UAE, including individuals whose personal data is processed in connection with activities carried out in the ADGM. This Supplement should be read together with the main Privacy Policy and prevails to the extent of any inconsistency.

Applicable Laws.

Personal data of individuals in the UAE is processed in accordance with UAE Federal Decree

Law No. 45 of 2021 on the Protection of Personal Data and its implementing regulations. Personal data processed in the ADGM is handled in accordance with the ADGM Data Protection Regulations 2021.

SUPPLEMENTAL NOTICE FOR KUWAIT RESIDENTS:

If you are located in the State of Kuwait, by providing your personal information and using our Services, you acknowledge and consent to the transfer, storage, and processing of your personal information outside Kuwait, including the United States, in accordance with applicable Kuwaiti law.

ALO implements reasonable technical and organisational measures designed to protect the confidentiality and security of personal information transferred outside Kuwait.

If you are located in Kuwait, you may request access to or correction of your personal information and may withdraw your consent to processing at any time, subject to contractual and legal limitations. To exercise these rights, please contact us using the details provided in the Contact Us section.

COMPLAINTS

If you have any complaints concerning ALO's processing of your personal information, please contact us using the information in the Contact Us section.

Please note that if you are an EU Resident, you may have the right to lodge a complaint with a European Union supervisory authority that is responsible for the protection of personal information in the country where you live or work, or in which you think a breach of data protection laws might have taken place. You can learn more about these rights at https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.

Customers in the United Kingdom can contact the Information Commissioner's Office by telephone at 0303 123 1113, or by using the live chat service that is available through the Information Commissioner's website http://www.ico.org.uk.

Individuals located in onshore UAE may lodge a complaint with the UAE Data Office, whereas individuals located in the ADGM may also lodge a complaint with the ADGM Office of Data Protection.

Individuals located in the State of Qatar may lodge a complaint with the National Cyber Governance and Assurance Affairs (NCGAA), the supervisory authority responsible for the protection of personal information in Qatar. Complaints may be submitted by completing the relevant form available at: https://ncsa.gov.qa/shared/document_library.pdf. The NCGAA may also be contacted by telephone at +974 4046 6000

CONTACT US

If you would like more information about our privacy practices or want us to delete your personal information, feel free to contact us at legal@aloyoga.com or at the address below:

ALO, LLC

Attn: Legal
9830 Wilshire Blvd
Beverly Hills, CA 90212

CHANGES TO THIS PRIVACY POLICY

ALO may change this Privacy Policy from time to time to reflect our current practices. Alle Änderungen an dieser Datenschutzrichtlinie werden auf dieser Website veröffentlicht und bei Veröffentlichung wirksam, es sei denn, in der Mitteilung wird auf ein anderes Datum verwiesen. We recommend you check the Privacy Policy on a regular basis so that you know the current terms and conditions that apply to you. If you use our website after any changes are effective, you agree that you have read and understand the changes.